Simone de Beauvoir

“Indicating the human wastage incurred by capitalism, Beauvoir argues that ’society cares about the individual only insofar as he is profitable.’ This is a moral indictment of society – ‘old age exposes the failure of our entire civilization’ – and she advocates a radical transformation of the conditions of life to remedy the alienation experienced by young and old alike.”

To Have or to Be?

“Marx wrote (in the Economic and Philosophical Manuscripts) that ‘free conscious activity’ (i.e., human activity) is ‘the species character of man.’ Labor, for him, represents human activity, and human activity is life. Capital, on the other hand, represents for Marx the amassed, the past, and in the last analysis, the dead (Grundrisse). One cannot fully understand the affective charge which the struggle between capital and labor had for Marx unless one considers that for him it was the fight between aliveness and deadness, the present versus the past, people versus things, being versus having. For Marx the question was: Who should rule whom – should life rule the dead, or the dead rule life? Socialism, for him, represented a society in which life had won over the dead.

“Marx’s whole critique of capitalism and his vision of socialism are rooted in the concept that human self-activity is paralyzed in the capitalist system and that the goal is to restore full humanity by restoring activity in all spheres of life.”

To Have or to Be?

“Perhaps the most striking example of today’s consumer-buying phenomenon is the private automobile. Our age deserves to be dubbed ‘the age of the automobile,’ four whole economy has been built around automobile production, and our whole life is greatly determined by the rise and fall of the consumer market for cars.

“To those who have one, their car seems like a vital necessity; to those who do not yet own one, especially people in the so-called socialist states, a car is a symbol of joy. Apparently, however, affection for one’s car is not deep and abiding, but a love affair of somewhat short duration, for owners change their cars frequently; after two years, even after just one, an auto owner tires of the ‘old car’ and starts shopping around for a ‘good deal’ on a new vehicle. From shopping around to purchase, the whole transaction seems to be a game in which even trickery is sometimes a prime element, and the ‘good deal’ is enjoyed as much as, if not more than, the ultimate prize: that brand-new model in the driveway.

“Several factors must be taken into account in order to solve the puzzle of the seemingly flagrant contradiction between the owners’ property relationship to their automobiles and their so-short-lived interest in them. First, there is the element of depersonalization in the owner’s relationship to the car; the car is not a concrete object that its owner is fond of, but a status symbol, an extension of power – an ego builder; having acquired a car, the owner has actually acquired a new piece of ego. A second factor is that buying a new car every two years instead of, say, every six increases the buyer’s thril of acquisition; the act of making the new car one’s own is a kind of defloration – it enhances one’s sense of control, and the more often it happens, the more thrilled one is. The third factor is that frequent car buying means frequent opportunities to ‘make a deal’ – to make a profit by the exchange – a satisfaction deeply rooted in men and women today. The fourth factor is one of great importance: the need to experience new stimuli, because the old stimuli are flat and exhausted after but a short while. In an earlier discussion of stimuli, I differentiated between ‘activating’ and ‘passivating’ stimuli and suggested the following formulation: ‘the more ‘passivating’ a stimulus is, the more frequently it must be changed in tensity and/or in kind; the more ‘activating’ it is, the longer it retains its stimulating quality and the less necessary is change in intensity and content.’ The fifth and most important factor lies in the change in social character that has occurred during the past century and a half, i.e., from the ‘hoarding’ to the ‘marketing’ character. While the change does not do away with the having orientation, it does modify it considerably.”

To Have or to Be?

“The attitude inherent in consumerism is that of swallowing the whole world. The consumer is eternal suckling crying for the bottle. This is obvious in pathological phenomena, such as alcoholism and drug addiction. We apparently sing out both these addictions because their effects interfere with the addicted person’s social obligations. Compulsive smoking is not thus censured because, while not less of an addiction, it does not interfere with the smokers’ social functions, but possibly ‘only’ with their life spans.”

Mere Christianity

“There is one bit of advice given to us by the ancient heathen Greeks, and by the Jews in the Old Testament, and by the great Christian teachers of the Middle Ages, which the modern economic system has completely disobeyed. All these people told us not to lend money at interest: and lending money at interest – what we call investment – is the basis of our whole system.”

Hot, Flat, and Crowded

“I cannot stress this point enough.  If you take only one thing away from this book, please take this: We are not going to regulate our way out of the problems of the Energy-Climate Era.  We can only innovate our way out, and the only way to do that is to mobilize the most effective and prolific system for transformational innovation and commercialization of new products ever created on the face of the earth – the U.S. marketplace.  There is only one thing bigger than Mother Nature and that is Father Profit, and we have not even begun to enlist him in this struggle.”

In My Own Way

“The industrial system offers few jobs that any self-respecting person wants to do, and the intelligent young are sick to death of a way of life that wastes and squanders material for the production of baubles and bombs.”

In My Own Way

“There must be some connection between the commercialization of life and the separation of religion from mysticism and magic.”

The Art of Loving

“Human values have become determined by economic values.  What is good for machines must be good for man – so goes the logic.  Modern man thinks he loses something – time – when he does not do things quickly; yet he does not know what to do with the time he gains – except kill it.” 

The Art of Loving

“Because man is forced for eight hours a day to spend his energy for purposes not his own, in ways not his own, but prescribed for him by the rhythm of the work, he rebels and his rebelliousness takes the form of an infantile self-indulgence.”